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Erik Buell Racing is to become the exclusive distributor of Hero motorcycles in North America beginning in summer 2014. The announcement came at the American International Motorcycle Expo in Orlando, Fla.
Erik Buell Racing and Hero MotoCorp Ltd have had a partnership since 2011, and Hero bought a 49.2% stake in Erik Buell Racing this past summer. EBR provides technical expertise and engineering services for Hero, and Hero became a sponsor of EBR's race team in the AMA Pro Road Racing Championship. This partnership comes after Hero contracted EBR to develop a hybrid scooter prototype... [Read More]