If it can build enough bikes, Buell Racing wants to join the World Superbike Series - Buell Forums: Buell Motorcycle Forum
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post #1 of 16 (permalink) Old 10-24-2013, 10:56 AM Thread Starter
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If it can build enough bikes, Buell Racing wants to join the World Superbike Series

Erik Buell Racing would really like to be part of the World Superbike Series, but the barriers to entry are not exactly a cake-walk.

Prior to the homologation inspection, the entry candidate must show a minimum of 125 production motorcycles, with the margin possibly increased for 2014. Then the manufacturer must have another 500 bikes ready for sale in the first half of the year, and another 500 bikes ready for sale by the second half of the year, and 2000 by the end of the next year. Not the easiest task for a small bike manufacturer.

On the bright side, the bikes need not be sold, they only need to be available for sale. If Erik Buell Racing can make enough bikes to get into the WSBK, the publicity from possible good results would do great things for sales.

We will have to see what happens.
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post #2 of 16 (permalink) Old 10-24-2013, 12:06 PM
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Thats a very big risk for a small company. producing 500 bikes that may or not be sold depletes a companys cash reserves rather quickly. Once you spend a dollar once you can't spend it twice and it sounds like EBR is going to be under quite the squeeze. Do they divert funds to manufacturing to meet homologation or do they divert funds to the WSBK program... Racing isn't free after all...
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post #3 of 16 (permalink) Old 10-24-2013, 03:03 PM
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this would be good if they want to come back into the industry producing bikes for the masses, but seeing how poorly they're doing, this is not that good of an idea.
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post #4 of 16 (permalink) Old 10-25-2013, 06:13 AM
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Originally Posted by lindy lou View Post
Thats a very big risk for a small company. producing 500 bikes that may or not be sold depletes a companys cash reserves rather quickly. Once you spend a dollar once you can't spend it twice and it sounds like EBR is going to be under quite the squeeze. Do they divert funds to manufacturing to meet homologation or do they divert funds to the WSBK program... Racing isn't free after all...
agreed. it is a big risk but its a way to get the name out there. only problem is. do people still want to buy Buells?

Personally i don't see it happening sorry.
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post #5 of 16 (permalink) Old 10-25-2013, 12:14 PM
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agreed. it is a big risk but its a way to get the name out there. only problem is. do people still want to buy Buells?

Personally i don't see it happening sorry.
neither do I, but Buells only saving grace could be that under Harley they were neutered by cost saving measures and the fact that Harley did not Buell to eclipse the success and fame of Harley. On their own they could produce some excellent products, but I think they will always suffer for some of the negatives associated with Buell.
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post #6 of 16 (permalink) Old 10-25-2013, 01:19 PM
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agreed. it is a big risk but its a way to get the name out there. only problem is. do people still want to buy Buells?

Personally i don't see it happening sorry.
there's a good number of people that like Buell's but Buell already killed peoples general idea of the brand which wont help at all if they ever decide to come back. It will be tough to get people back into them
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post #7 of 16 (permalink) Old 10-26-2013, 12:10 PM
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there's a good number of people that like Buell's but Buell already killed peoples general idea of the brand which wont help at all if they ever decide to come back. It will be tough to get people back into them
you know what though, If they make exciting bikes they will sell themselves.
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post #8 of 16 (permalink) Old 10-28-2013, 02:51 PM
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you know what though, If they make exciting bikes they will sell themselves.
That and price them correctly to attract sales. Might be best if they return with entry-level bikes as it's easy to tap into that market and segment. Tons of opportunity their although it's a bit flooded.
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post #9 of 16 (permalink) Old 10-28-2013, 03:03 PM Thread Starter
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If the company is doing amazing though it needs to do something to change things. Doing well in racing could be a way to get people to buy more bikes. It would be a huge risk, but if they don't do something than hey might not have another chance to take a risk.

A lot of people would support and cheer for Buell if they were to become a newcomer to the WSBK.
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post #10 of 16 (permalink) Old 10-29-2013, 06:58 AM
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its not doing amazing. if it was amazing it wouldn't have closed down..
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