Erik Buell Racing pens deal to distribute India's Hero motorcycles in North America - Buell Forums: Buell Motorcycle Forum
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post #1 of 19 (permalink) Old 11-01-2013, 12:10 PM Thread Starter
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Erik Buell Racing pens deal to distribute India's Hero motorcycles in North America

Erik Buell Racing is to become the exclusive distributor of Hero motorcycles in North America beginning in summer 2014. The announcement came at the American International Motorcycle Expo in Orlando, Fla.



Erik Buell Racing and Hero MotoCorp Ltd have had a partnership since 2011, and Hero bought a 49.2% stake in Erik Buell Racing this past summer. EBR provides technical expertise and engineering services for Hero, and Hero became a sponsor of EBR's race team in the AMA Pro Road Racing Championship. This partnership comes after Hero contracted EBR to develop a hybrid scooter prototype for the January 2012 Delhi show in late 2011.



"Both EBR and Hero believe that the combination of the world's leading manufacturer of two-wheelers and one of the world's leading innovators is a very powerful team and we are excited about the possibilities," said Hero managing director and CEO Paiwan Munjal of the EBR/Hero partnership.

The Specific Hero models that will be coming to North America and pricing have to yet been determined.
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post #2 of 19 (permalink) Old 11-01-2013, 01:29 PM
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I have to say it's good to see Buell is still going to be alive on this bike. I still think they need to make a comeback, but this time around make some big changes.
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post #3 of 19 (permalink) Old 11-03-2013, 02:52 PM
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Sounds like with the backing of a huge company Buell has the support it needs to build up. Hero doesn't really get sold in North America as of right now, so it will be nice to see the new options once they arrive at dealerships.
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post #4 of 19 (permalink) Old 11-04-2013, 10:38 AM
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I've actually never heard of Hero motorcycles.

http://www.heromotocorp.com/en-in/

sounds interesting. looking forward to seeing how they compare to north American competition.
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post #5 of 19 (permalink) Old 11-04-2013, 12:37 PM
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Originally Posted by HAGEY View Post
I've actually never heard of Hero motorcycles.

http://www.heromotocorp.com/en-in/

sounds interesting. looking forward to seeing how they compare to north American competition.
hopefully they don't fail as much as buell did, which is what got them to this stage. seems like Hero is off to a decent start.
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post #6 of 19 (permalink) Old 11-05-2013, 12:00 PM
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well they are from India. So they have a big market to rely on.
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post #7 of 19 (permalink) Old 11-05-2013, 01:13 PM
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could be a renaissance. Look what Indian ownership has done to Jaguar. or a better example is the partnership between Bajaj and KTM...
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post #8 of 19 (permalink) Old 11-05-2013, 03:31 PM Thread Starter
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I can't see Hero failing in North America since it is the largest motorcycle maker in the world. India uses a lot of motorcycles so Hero should know what its doing. I would think the brand will take off in North America.

Even with Buell being the exclusive carrier, Hero won't be available in many places. Buell doesn't have a very expansive dealer network.
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post #9 of 19 (permalink) Old 11-05-2013, 07:32 PM
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I can't see Hero failing in North America since it is the largest motorcycle maker in the world. India uses a lot of motorcycles so Hero should know what its doing. I would think the brand will take off in North America.

Even with Buell being the exclusive carrier, Hero won't be available in many places. Buell doesn't have a very expansive dealer network.
IF Buell ever comes back they should probably partner up with Hero for production or some other massive brand
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post #10 of 19 (permalink) Old 11-06-2013, 01:12 PM
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Originally Posted by Tooth Tiger View Post
I can't see Hero failing in North America since it is the largest motorcycle maker in the world. India uses a lot of motorcycles so Hero should know what its doing. I would think the brand will take off in North America.

Even with Buell being the exclusive carrier, Hero won't be available in many places. Buell doesn't have a very expansive dealer network.
yea but Hero has cash and buell has rep, that makes it easier to set up a dealer network. This is more beneficial to Buell IMO...
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