Erik Buell Racing and Hero are looking for Canadian Dealers - Buell Forums: Buell Motorcycle Forum
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post #1 of 12 (permalink) Old 11-20-2013, 11:22 AM Thread Starter
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Erik Buell Racing and Hero are looking for Canadian Dealers

Erik Buell is plotting his move into the Canadian market. Erik Buell Racing currently has no dealers in Canada, but that should change by the end of 2014. EBR is hoping to pen deals with several dealers in major cities, like Vancouver, Montreal and Toronto.

EBR bikes will be the first to be exported to Canada, followed by Hero motorcycles shortly after.

Check out the full story here --> http://canadamotoguide.com/2013/11/1...presence-2014/
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post #2 of 12 (permalink) Old 11-20-2013, 03:03 PM
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I thought the Canadian market was well tapped into like the U.S.
Maybe I was wrong? Seems like Buell see's some hope in Canada, hopefully it pays off because I would like to see them make a come back.
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post #3 of 12 (permalink) Old 11-21-2013, 11:08 AM
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Good to hear. Small market for motorcycles in Canada. Not going to sell very many models.
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post #4 of 12 (permalink) Old 11-22-2013, 01:56 PM
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I don't know if its that small. Canada has the about same population as the state of California and that is a pretty big market. Although Canada is much colder than a lot of parts of the US which may contribute to them having less demand for motorcycles.
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post #5 of 12 (permalink) Old 11-24-2013, 09:52 AM
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Quote:
Originally Posted by Hindsight View Post
I don't know if its that small. Canada has the about same population as the state of California and that is a pretty big market. Although Canada is much colder than a lot of parts of the US which may contribute to them having less demand for motorcycles.
that means absolutely nothing. thats 30 million people spread out in the worlds second largest land mass, where california is the size of a candy bar. 300 million vs 30 million, whats small to you?

of course california is a big market its the same size as all of canada

Last edited by lindy lou; 11-24-2013 at 09:54 AM.
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post #6 of 12 (permalink) Old 11-25-2013, 03:32 PM
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Well, it depends on if you are saying a market's size is based on its population, or its population density. Canada may not have high population density but it still has a substantial population. Whether they are in California or spread across Canada, 30-something million people is 30-something million people.
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post #7 of 12 (permalink) Old 11-26-2013, 06:00 PM
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At least when it comes to sales in winter, canadians wont give up, i know even in winter canadians are still buying brand new bikes.
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post #8 of 12 (permalink) Old 11-27-2013, 10:59 AM
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I don't know if its that small. Canada has the about same population as the state of California and that is a pretty big market. Although Canada is much colder than a lot of parts of the US which may contribute to them having less demand for motorcycles.
To distribute to that population in Canada Buell would need distributors in the hundreds

To distribute to all of the population in California probably requires a handfull.
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post #9 of 12 (permalink) Old 11-27-2013, 03:09 PM
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To distribute to that population in Canada Buell would need distributors in the hundreds

To distribute to all of the population in California probably requires a handfull.
Thats the unfortunate thing about Canada, everything and everyone is more spreaded out so at times they have to either set up more or set up a few central locations and hope people come to them.
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post #10 of 12 (permalink) Old 11-29-2013, 02:05 PM
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I think that it would make the most sense to just set up in the major city centers. Toronto, Vancouver, Montreal. Maybe Ottawa and Calgary. With just a few of those places covered they could be available to most of the Canadian population.

I do see what you mean about Buell needing more dealers for Canada than it would in Cali though.
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